On October 30 IMCC Director Dr Anna Wilson was the speaker.
Dr Wilson lectured on the topic of viewpoint construction in media which is currently of interest to researchers from various disciplines - social sciences, humanities, natural and life sciences - as it can help e.g. to understand the construction and functioning of propaganda; interpretation, perception and discussion of literature and film; certain framing of historical events; relation between media, culture and history; perception and interpretation of art work; decoding verbal content in archaeology; modelling of multimodal human communication and behaviour in machine learning and robotics. What communication and discourse strategies, techniques, mechanisms underlie viewpoint construction or framing of events and situations in a certain way? What multimodal strategies are used to construct viewpoint in media? How can we analyse multimodal strategies in large messy media datasets? Why do we need to use cognitive linguistics and corpus linguistics tools to be able to analyse large multimodal datasets in a successful meaningful way? What existing computational tools can help us to do just that? Dr Wilson gave some answers to these questions through presenting her research on multimodal viewpoint construction in Russian media, which uses Red Hen Lab as a platform.
